Top Traffic Sites
NS1 (IBM) · 17 of the top 100 websites (9.4%) Show all sites
Shares count the 99 of the top 100 sites that answered our last scan.
Read the report: Cloudflare leads AWS serving the 1,000 busiest websites
The 100 highest-traffic websites, ranked by agreement across several public traffic and link lists, and the authoritative DNS provider of each site's domain and the CDN, WAF or cloud load balancer a visitor connects to first.
Top 100 fully scanned (2026-10-17). Updated weekly; the totals use each site's latest result.
DNS Market Share, Top 100
AWS Route 53 31%Cloudflare DNS 15%Self-hosted 11%NS1 (IBM) 9.4%Akamai Edge DNS 7.3%Azure DNS 5.1%Google Cloud DNS 4.8%UltraDNS (DigiCert) 4.1%Google (own network) 4.0%Other 3.2%Packet Clearing House 1.0%Nominet 1.0%DNSimple 1.0%DNS Made Easy 0.6%GoDaddy 0.3%
Each site counts once; a site split across providers is split evenly (DNS: by nameserver count).
Sites
NS1 (IBM) · 17 of the top 100 websites
| Rank | Site | Hostname scanned | DNS provider | CDN & security provider |
|---|---|---|---|---|
| 5 | linkedin.com DNS NS1 (IBM) 50% + Azure DNS 50% · CDN Cloudflare | www.linkedin.comscanned 2026-10-17 | NS1 (IBM) 50% + Azure DNS 50% | Cloudflare |
| 10 | pinterest.com DNS Cloudflare DNS 50% + NS1 (IBM) 50% · CDN Fastly | www.pinterest.comscanned 2026-10-17 | Cloudflare DNS 50% + NS1 (IBM) 50% | Fastly |
| 13 | github.com DNS NS1 (IBM) 50% + AWS Route 53 50% · CDN Microsoft (own network) | github.comscanned 2026-10-17 | NS1 (IBM) 50% + AWS Route 53 50% | Microsoft (own network) |
| 20 | spotify.com DNS Google Cloud DNS 80% + NS1 (IBM) 20% · CDN Fastly | www.spotify.com → open.spotify.comscanned 2026-10-17 | Google Cloud DNS 80% + NS1 (IBM) 20% | Fastly |
| 26 | nytimes.com DNS NS1 (IBM) 50% + AWS Route 53 50% · CDN Fastly | www.nytimes.comscanned 2026-10-17 | NS1 (IBM) 50% + AWS Route 53 50% | Fastly |
| 30 | theguardian.com DNS NS1 (IBM) 50% + Other 50% · CDN Fastly | www.theguardian.comscanned 2026-10-17 | NS1 (IBM) 50% + Other 50% | Fastly |
| 35 | bbc.com DNS Other 50% + NS1 (IBM) 50% · CDN Fastly | www.bbc.comscanned 2026-10-17 | Other 50% + NS1 (IBM) 50% | Fastly |
| 42 | bbc.co.uk DNS Other 50% + NS1 (IBM) 50% · CDN Fastly | www.bbc.co.ukscanned 2026-10-17 | Other 50% + NS1 (IBM) 50% | Fastly |
| 50 | bloomberg.com DNS NS1 (IBM) 57% + UltraDNS (DigiCert) 43% · CDN Fastly | www.bloomberg.comscanned 2026-10-17 | NS1 (IBM) 57% + UltraDNS (DigiCert) 43% | Fastly |
| 58 | businessinsider.com DNS DNS Made Easy 60% + NS1 (IBM) 40% · CDN Fastly | www.businessinsider.comscanned 2026-10-17 | DNS Made Easy 60% + NS1 (IBM) 40% | Fastly |
| 61 | cnbc.com DNS NS1 (IBM) · CDN Akamai | www.cnbc.comscanned 2026-10-17 | NS1 (IBM) | Akamai |
| 73 | usatoday.com DNS NS1 (IBM) 50% + Other 50% · CDN Fastly | www.usatoday.comscanned 2026-10-17 | NS1 (IBM) 50% + Other 50% | Fastly |
| 79 | cbsnews.com DNS NS1 (IBM) 67% + Cloudflare DNS 33% · CDN Fastly | www.cbsnews.comscanned 2026-10-17 | NS1 (IBM) 67% + Cloudflare DNS 33% | Fastly |
| 81 | bing.com DNS NS1 (IBM) 50% + Azure DNS 50% · CDN Akamai | www.bing.comscanned 2026-10-17 | NS1 (IBM) 50% + Azure DNS 50% | Akamai |
| 83 | wix.com DNS NS1 (IBM) · CDN Google Cloud | manage.wix.comscanned 2026-10-17 | NS1 (IBM) | Google Cloud |
| 86 | yelp.com DNS NS1 (IBM) 50% + Other 50% · CDN Fastly | m.yelp.com → www.yelp.comscanned 2026-10-17 | NS1 (IBM) 50% + Other 50% | Fastly |
| 94 | etsy.com DNS NS1 (IBM) 50% + AWS Route 53 50% · CDN Fastly | www.etsy.comscanned 2026-10-17 | NS1 (IBM) 50% + AWS Route 53 50% | Fastly |